M3M Branded Residences: Complete Guide to Luxury Branded Homes in Gurgaon

Ready to move Updated on: 2026-09-10

For the past decade, Gurgaon’s luxury housing market has focused on high-rises, glass facades, and "5-star amenities." M3M’s branded residences are attempting something different: linking a residential address to a renowned global brand and pricing the property accordingly. If you have been researching this segment, you have likely encountered names like Elie Saab, Jacob & Co, Aston Martin, or Trump Tower alongside M3M projects—and you may have also noticed that they are not all located at the same address.

This guide explains what M3M branded residences actually are, identifies which projects are truly part of the M3M Billionaires Block in Sector 111 versus those sold under the "branded residence" category but located elsewhere in Gurgaon, and outlines what a serious buyer should verify before writing a cheque. Consider this a research-based map of the category, not a sales brochure.

What Are M3M Branded Residences?

M3M branded residences are homes developed by M3M India in collaboration with globally renowned lifestyle, fashion, or automotive brands. These projects directly incorporate the brand's design aesthetic, service standards, and name. This is a distinct real estate model—not merely a marketing tagline—and it is important to understand how it differs from standard luxury apartments.

Brand Collaboration: Each project is linked to a specific external brand—such as a fashion house, watchmaker, or automotive brand—through licensing or a design partnership. Typically, the brand’s input shapes the interior finishes, the aesthetics of common areas, and sometimes even the overall architectural style.

Design and Interiors: Branded residences often feature materials and detailing associated with the partner brand—such as imported marble, bespoke lighting, signature color schemes, and furniture or décor that align with the brand's global identity—rather than relying on generic "luxury" templates.

Why M3M Branded Residences Are Getting Attention in Gurgaon

Gurgaon’s luxury housing market has grown rapidly over the past five years. It has evolved from offering large apartments along Golf Course Road to entering the truly global ultra-luxury segment. Several factors are drawing attention specifically to M3M’s branded portfolio.

Demand for ultra-luxury homes in the Delhi-NCR region is steadily rising, driven by the growing wealth of entrepreneurs, senior professionals, and returning NRIs. They seek an address in Gurgaon that can compete not just locally, but on an international scale. Branded residences directly address this need; an association with an international brand lends the project immediate recognition—something a standard luxury tower developed by a local builder often lacks.

Scarcity is also a key factor. Compared to markets like Dubai, London, or Miami, India has very few genuine branded residential developments; apart from M3M’s projects, there are virtually no other developments of this caliber in Gurgaon. This limited inventory of branded residences serves as a selling point for buyers who, at the time of resale, desire something unique beyond mere square footage.

NRIs and Ultra-High-Net-Worth Individuals (UHNIs), in particular, are drawn to the combination of international-style products and seamless connectivity between Delhi and Gurgaon. Many compare this category not to other apartments in Gurgaon, but to branded residences seen in cities like Dubai or London. Furthermore, the completion of the Dwarka Expressway has opened up a brand-new area of Gurgaon—directly adjacent to Delhi—making it a prime investment destination, and most of M3M’s new branded launches are located here.

M3M Billionaire's Block Sector 111: The Branded-Residence Destination

M3M Billionaires Block is an exclusive luxury enclave situated within M3M’s expansive 'Smart City Delhi Airport' (SCDA) township in Sector 111, Gurgaon. It is located right next to the Dwarka Expressway, along the Delhi-Gurgaon border. Rather than constructing just a single branded tower, M3M has developed this as a distinctive, low-density zone featuring a cluster of global branded residential projects. The developer has likened this concept to the "Billionaires' Row" found in cities like New York or Dubai.

Sector 111 holds strategic importance due to its location; it is one of the first sectors encountered when traveling from Delhi via the Dwarka Expressway. It is in close proximity to the IGI Airport, Yashobhoomi (India International Convention and Expo Centre), and Diplomatic Enclave II. This location appeals strongly to frequent international travelers, the diplomatic community, and corporate leaders who prefer residing near the airport over Gurgaon's traditional business districts.

In SCDA, the branded-residence zone is described in marketing materials as spanning approximately 170 acres. It is positioned as a low-density, high-privacy enclave specifically for international-brand residences, distinguishing it from the clusters of high-rise buildings typically seen elsewhere in the city. It is worth noting that figures regarding the area and master plan may vary slightly across different sources and marketing materials; therefore, buyers should view these as estimates rather than definitive data and verify current information directly with the developer.

If you are seriously considering this micro-market, the 'M3M Billionaires Block Sector 111' guide serves as a great starting point for accessing location details, connectivity maps, project updates, and announcements regarding new phases.

M3M Branded Residences Projects to Know

M3M has branded several projects in Gurgaon and Noida as "branded residences," but not all of them are located in the 'Billionaires' Block' of Sector 111—and this is where buyers often get confused. The table below highlights the distinction between confirmed projects and those currently under development.

Project	Brand Partner	Location	Residence Type	Configuration	Approx. Size	Indicative Price	Status	What Makes It Different
M3M Elie Saab Residences	Elie Saab (fashion/couture)	Sector 111, Billionaire's Block, Dwarka Expressway	Apartments	4 BHK	~4,200–4,450 sq. ft.	From ~₹12–14 Cr onwards	RERA-registered, launched Dec 2025, under construction	First branded residence to actually launch within Billionaire's Block
M3M Jacob & Co Residences	Jacob & Co (watchmaker)	Reported at Sector 111, Billionaire's Block and separately at Sector 97, Noida	Apartments	4.5/5.5 BHK (Gurgaon reports); 3–5 BHK (Noida project)	6,500–7,500 sq. ft. (Gurgaon reports)	From ~₹25 Cr (Gurgaon reports)	Noida project is RERA-registered; Sector 111 association is reported/unconfirmed	Same brand name appears linked to two different NCR locations in public listings — verify the exact project before booking
M3M Aston Martin Residences	Aston Martin (automotive)	Sector 111, Billionaire's Block (reported)	Apartments/Penthouses	5.5 BHK	~7,300 sq. ft.	~₹30 Cr onwards (reported)	Pre-launch; RERA status inconsistent across sources	Automotive-brand positioning; details still firming up
M3M Brabus	BRABUS (automotive)	Sector 58, Golf Course Extension Road ("Billionaire's Circuit")	Apartments/Penthouses	4/5 BHK	5,000–7,000 sq. ft.	Not independently confirmed	Pre-launch/upcoming	Not part of Sector 111 — a separate branded enclave on GCER
M3M Franck Muller	Franck Muller (watchmaker)	Sector 43, Golf Course Road	Apartments	4/5 BHK	Not independently confirmed	Reported ~₹20–27.5 Cr	Upcoming; RERA awaited	Not part of Sector 111 — a distinct Golf Course Road address
M3M Trump Tower	The Trump Organization / Tribeca	Sector 65, Golf Course Extension Road	Apartments (Duplex)	3/4 BHK	3,525–6,050 sq. ft.	From ~₹17.6 Cr	RERA-registered, delivered/ready to move	M3M's earliest branded-residence project; entirely separate from Billionaire's Block

Important information for the buyer: The prices, unit counts, configurations, and RERA numbers mentioned above are based on currently available public listings and developer materials. For pre-launch projects, these details may vary significantly across different sources. Before making any payment other than a refundable token, please verify the current pricing, RERA registration, floor plans, and possession timelines directly with M3M India or its authorized channel partners, and ensure you check the RERA number on the Haryana RERA portal.

M3M Elie Saab Residences

M3M Elie Saab Residences is the first branded residential project to be launched in the 'Billionaires' Block' and stands as a prime example of this concept brought to life. Through this collaboration, the signature design style of renowned Lebanese designer Elie Saab—featuring exquisite detailing, imported marble, and bespoke interior finishes—is being introduced to residential homes in India for the first time.

The project is located in Sector 111 along the Dwarka Expressway. It offers 4 BHK apartments spanning approximately 4,200–4,450 square feet, with each unit featuring a private elevator and a plunge-pool deck. Registered under RERA Haryana, the project caters to buyers who prioritize exceptional design and brand value over sheer floor area; the total number of units has been kept limited to ensure a low-density development by Gurgaon standards.

M3M Jacob & Co Residences

This is where buyers need to exercise caution. Jacob & Co.—a New York-based watchmaker renowned for its exquisite engineering and precision—is publicly associated with two distinct M3M projects in the NCR: one identified as the 'Billionaires Block' in Sector 111, Gurgaon, and another—a RERA-registered project—in Sector 97, Noida, spanning approximately 6 acres and comprising four towers and around 250 units.

The Noida project holds a valid RERA registration, and details regarding it are consistent across various listing platforms. The association with the Sector 111 project appears primarily in aggregator and marketing materials; however, at the time of writing, no corresponding RERA number could be found for it. If you are specifically interested in the 'Billionaires Block' location linked to Jacob & Co., it is crucial to verify the details directly with M3M’s sales team and the Haryana RERA database before proceeding—the mere mention of the brand name does not confirm the location's status.

M3M Aston Martin Residences

M3M Aston Martin Residences is being touted as part of the 'Billionaires' Block' in Sector 111. It translates the British automotive brand's design philosophy into a residential format, featuring expansive 5.5 BHK layouts (approximately 7,300 sq. ft.), automotive-inspired amenities, and a premium price tag starting at ₹30 crore.

The project should currently be considered in the pre-launch phase. Information regarding its RERA status varies; while a registration number is cited in some instances, other sources describe the status as "applied for" or "pending." Consequently, it is advisable to independently verify the status rather than relying on a single listing. Until the developer releases confirmed documentation, details regarding configuration, final pricing, and possession dates should be treated as estimates only.

M3M Brabus

M3M Brabus is being promoted as a branded residence project developed in collaboration with the German performance-engineering brand BRABUS. It is located in Sector 58 of Golf Course Extension Road—an area referred to in some marketing materials as the "Billionaires' Circuit"—and not in Sector 111; it should not be considered part of the SCDA/Billionaires' Block area. Details regarding pricing and the unit mix are currently being finalized, so the figures available at this stage should be treated as preliminary.

M3M Franck Muller

Similarly, M3M Franck Muller—developed in collaboration with the Swiss watchmaker—is located in Sector 43 on Golf Course Road. While this area is a well-known part of Gurgaon, it is entirely distinct from the Dwarka Expressway corridor. The property is reportedly priced between ₹20 crore and ₹27.5 crore, though, at the time of research, it was awaiting RERA registration. Although this project is part of M3M’s portfolio of branded residences, it is not specifically associated with the 'Billionaires' Block'.

M3M Trump Tower

M3M Trump Tower—developed in collaboration with Tribeca Developers and The Trump Organization—is M3M’s original branded-residence project, located in Sector 65 on Golf Course Extension Road. It is RERA-registered, largely completed, and offers 3 and 4 BHK duplex apartments starting at approximately ₹17.6 crore.

It is important to clarify here that M3M Trump Tower is not part of the 'Billionaires Block' or the Sector 111 development. It was built years before the SCDA-designed branded-residence concept and is situated in a completely different part of Gurgaon, near Sohna Road. If you have seen it listed alongside the Sector 111 projects, view that grouping as a category association (since both are "M3M branded residences") rather than an indication of their actual locations.

M3M Branded Residences Comparison: Which One Stands Out?

There isn't a single "best" branded residence — the right choice depends on what a buyer is optimising for: brand story, location, unit size, or how far along the project is. Here's a practical comparison across the criteria that actually matter to a buyer.

Criteria	Elie Saab (Sec 111)	Aston Martin (Sec 111, reported)	Jacob & Co (Noida confirmed)	Trump Tower (Sec 65)
Brand category	Fashion/couture	Automotive	Watchmaking	Real estate/hospitality brand
Location	Dwarka Expressway, Delhi border	Dwarka Expressway, Delhi border	Noida Expressway	Golf Course Extension Road
Project stage	Under construction, RERA-registered	Pre-launch, RERA status unclear	Under construction, RERA-registered	Largely delivered
Typical size	~4,200–4,450 sq. ft.	~7,300 sq. ft. (reported)	2,500–6,400 sq. ft.	3,525–6,050 sq. ft.
Price segment	~₹12–14 Cr+	~₹30 Cr+ (reported)	~₹7.5–20.5 Cr	~₹17.6 Cr+
Design positioning	Couture-inspired interiors

For buyers who prioritize a ready-to-move-in, RERA-cleared, branded home, 'Trump Tower' is currently the best and most complete option. For those wishing to become part of the 'Billionaires Block' sooner and willing to accept risks associated with construction and possession, 'Elie Saab' is a better choice; it is the only branded project in Sector 111 that is currently RERA-registered and seeing rapid construction progress. Projects currently in the pre-launch stage—such as Aston Martin, Brabus, and Franck Muller—carry significant risks regarding documentation, as their paperwork has not yet been finalized.

Check the M3M Billionaires Block Sector 111 guide to see which projects in the area have transitioned from the pre-launch stage to RERA registration.

Why is Sector 111 important for M3M branded residences?

Location is paramount for this category; therefore, it is essential to view it from a broader perspective rather than focusing on a single project.

Sector 111 is situated directly on the Dwarka Expressway, right on the border of Gurgaon and Delhi; this means that residents are equally close to Central Gurgaon as well as South and West Delhi. This location stands apart from—and offers advantages over—areas like Golf Course Road or Sohna Road, which are situated within the interior parts of Gurgaon.

Its proximity to IGI Airport offers a significant advantage to NRIs and frequent international travelers. Additionally, the area provides easy access to Yashobhoomi (India International Convention and Expo Centre) and Diplomatic Enclave II—developments that are transforming the locality's identity. A robust network comprising NH-48 and the Dwarka Expressway connects the area to Gurgaon’s key business hubs, such as Cyber City, Golf Course Road, and Udyog Vihar. This allows residents to benefit from the proximity to these centers without having to live in those congested areas.

Beyond existing connectivity, this sector is expected to benefit from ongoing infrastructure development along the expressway corridor in the coming years. However, it is important to maintain a realistic perspective: such developments offer no guarantees regarding travel times or property price appreciation. Improvements in connectivity and shifts in demand take years—not months—to materialize; these factors should be viewed as part of a larger picture rather than as certainties.

Are M3M Branded Residences a Good Investment?

This is truly a balanced question, and buyers should view with some skepticism anyone who answers "yes" with absolute certainty.

Potential advantages:

Scarcity — The limited supply of genuine branded residences in Delhi-NCR can give them a distinct identity during resale compared to standard luxury towers.
Brand Identity — Associating a property with a renowned global brand makes it easier to reach and sell to specific buyer segments, particularly NRIs and expatriates.
Location — Proximity to the Delhi border and the airport offers advantages that are independent of any single developer's operational style.
Appeal to NRIs/UHNIs — This category targets buyers who are already accustomed to international branded residences, potentially increasing the pool of serious buyers.
Resale Potential — A well-executed branded project can command better recognition and value upon resale compared to a non-branded project in the same price bracket.

Risks worth weighing seriously:

High entry cost — Most of these projects start at ₹12 crore and can go up to ₹25–30 crore or more, significantly limiting the pool of genuine buyers.
Limited resale buyer pool — The very exclusivity that defines the brand story also restricts the number of potential buyers at this price point, which can impact resale liquidity (the ease of selling).
Premium pricing — Branded homes typically command higher prices than unbranded luxury homes in the same area; for the investment to remain profitable, this premium needs to be sustained at the time of resale.
Construction and possession risks — Many of the projects mentioned are currently in the pre-launch or early construction stages, with possession expected several years down the line (typically 2030–2032, based on current listings).
Brand licensing considerations — Branded homes rely on licensing agreements between the developer and the brand; buyers should understand the tenure of this agreement and the implications if it is not renewed.
RERA and due diligence — As highlighted in this guide, basic details—such as RERA status and exact location—for some of these projects are inconsistent; therefore, independent verification is essential, not merely optional.
Actual resale liquidity — While marketing materials often make bold claims regarding the premium value of branded homes, there is currently no long-term resale track record in this specific area to independently validate these claims.

These points should not be seen as reasons to avoid this category; rather, they underscore the importance of evaluating each project individually instead of blindly relying on the "branded residence" label. The benefits depend heavily on the specific project, the brand, and the stage of construction the buyer is considering.

What Should Buyers Check Before Buying an M3M Branded Residence?

Project listings in this segment vary significantly; therefore, having a systematic 'due diligence checklist' is more crucial here than in most other categories.

RERA Registration — Do not rely solely on the listing page; verify the actual registration number directly on the Haryana RERA (or the respective state's RERA) website.
Title and Land Documents — Check the chain of title and verify that the land parcel is indeed the one mentioned in the marketing materials.
Developer and Promoter Company — Identify the legal entity registered as the promoter (this may differ from the "M3M" brand name used in marketing).
Brand Agreement/Licensing Terms — Clarify exactly what is licensed (e.g., name, design guidelines, services) versus what is merely mentioned for marketing purposes.
Specifications — Instead of relying on brochure images, obtain written confirmation regarding specifications for finishes, fittings, and materials.
Carpet Area vs. Saleable Area — Confirm the actual carpet area, as the price of branded residences is typically quoted based on the saleable or super built-up area.
Maintenance Charges — Branded, hospitality-style services usually entail higher recurring maintenance costs; obtain the estimated CAM (Common Area Maintenance) rate in writing.
Clubhouse and amenities — Clarify what will be available upon possession and what the plans are for subsequent phases.
Possession schedule — Cross-check the date stated by the developer against the timeline submitted to RERA.
Payment plan — Understand whether it is linked to construction milestones, possession, or a combination of both, and what the implications of a delay would be.
Exit/resale potential — Directly inquire about resale activity (if any) in similar M3M projects nearby.
Rental demand — Investors should independently verify actual rental demand in the area rather than relying solely on projected return figures.
Actual transaction prices — Wherever possible, verify the prices of recent registered transactions in the area instead of relying only on asking price figures.
Cancellation/refund terms — Carefully read the cancellation clauses in the builder-buyer agreement before making any payment beyond the token amount.

Who Should Consider This Segment?

M3M’s branded residences are ideal for buyers comfortable with a price point exceeding ₹12 crore who value not just the size (square footage) of the home, but also the brand narrative, unique design, and proximity to the airport. The typical clientele includes established business owners, senior corporate leaders, family offices, and NRIs seeking an address in Delhi-NCR with an international identity. These properties are less suitable for first-time luxury homebuyers or those primarily focused on short-term rental yields, given the high entry price and the fact that a resale track record is still being established.

Conclusion

M3M branded residences represent a significant shift in Gurgaon’s luxury housing market—marrying real estate with the prestige of renowned international brands, primarily concentrated around the 'Billionaires' Block' in Sector 111. The concept is compelling: the location along the Dwarka Expressway is highly strategic, and the 'Elie Saab Residences' demonstrate that this model can evolve from a mere concept into a tangible, RERA-registered project currently under development. However, it is crucial to distinguish between confirmed facts and speculation or ongoing developments; several projects labeled as "M3M branded residences" (such as those associated with Aston Martin, Jacob & Co., Brabus, and Franck Muller in Sector 111) are either in the pre-launch stage, located elsewhere in Gurgaon, or involve documentation that buyers should independently verify. By exercising due diligence—carefully scrutinizing each project and its RERA registration—M3M branded residences can be a viable option for home buyers in Gurgaon’s ultra-luxury segment; conversely, making a decision based solely on brand buzz or 'hype' carries significant risk. Before booking, compare the attributes of the various M3M branded residences and consult the developer directly regarding current pricing and availability.

Frequently Asked Questions

What are M3M branded residences?

M3M branded residences are luxury homes developed by M3M India in collaboration with global lifestyle, fashion, or automotive brands. They combine premium real estate with brand-led design, services, and positioning. Typically, their starting price is higher compared to unbranded luxury apartments in the same area.

Where are the M3M branded residences located?

Their main cluster is situated in the 'Billionaires Block' in Sector 111, Gurgaon, along the Dwarka Expressway. However, M3M has also labeled projects in Sectors 65, 58, and 43 of Gurgaon, as well as Sector 97 in Noida, as "branded residences"—therefore, the location of each specific project should be verified individually.

What is M3M Billionaire's Block?

M3M Billionaire's Block is an exclusive luxury enclave situated within M3M's Smart City Delhi Airport (SCDA) township in Sector 111, Gurgaon. It is planned to host multiple residential projects featuring global brands, set in a low-density environment that offers enhanced privacy, all located near the Delhi border.

What is M3M Billionaires Block?

M3M Billionaires Block is an exclusive luxury enclave within M3M’s Smart City Delhi Airport (SCDA) township in Sector 111, Gurgaon. It is being developed in a low-density setting near the Delhi border, featuring multiple residential projects by global brands and offering residents enhanced privacy.

What is the price of M3M Branded Residences?

Reported entry prices range from roughly ₹12 crore for Elie Saab Residences to ₹25–30 crore or more for projects like Jacob & Co and Aston Martin, depending on configuration and stage. These figures should be confirmed directly with the developer, since pre-launch pricing often changes.